Technology Tuesday: Juul-the New E-cig Disguised as a Flash Drive


“I saw a guy drop his Juul the other day.  The teacher picked it up and handed it back to him, thinking it was a flash drive.”

One of the high school students in a group counseling session told us this story just last week.  And then every one of them went on to talk about the kids in their classes who were bringing their Juuls to school and using them in class.  

The developers of these types of E-cigarettes called Juuls are brilliant, which is exactly why they’ve gone “viral” on high school and college campuses…which only means they’ll do so in middle schools next.  They are gadgets that look just like USB flash drives.  They even charge when they’re plugged into a laptop.  They come in “kid friendly” flavors like mango, crème brulee, and fruit medley.  One Juul contains as much nicotine as a pack of cigarettes.  And they can also be filled with marijuana. 

Kids are catching on, and as seems to happen so often today, we’re not.  We’re believing that they’re flash drives containing homework.  If your child has a new flash drive, check it out.  Talk to them about vaping and Juuls.  Ask them if they’re seeing them at school and what they think about them.  Share with them the risks and potential dangers.  You can read more about Juuls here

As always, we want to keep you not only educated, but in conversation with the kids you love.  They need your input and they need your encouragement.  We talk at them way too often without really hearing them.  Ask questions first—questions that feel more like a conversation than an interrogation.  Use empathy—talk about how hard it must be to grow up in the midst of all the things they’re faced with on a daily basis.  It really is…we hear about it every day in our offices.  Think before you talk with them about places you’ve seen maturity and strength in the life of your teenager.  And tell them.  We need to be catching them doing good.  They need to know we believe in them.  It helps them learn to believe in themselves, and to stand up for themselves and what they believe in the midst of so much pressure swirling about them.